Creative Work in Gaming

This is the first in a multi-part series where I will work my way up from Bronze to Gold examining the best creative work in gaming and looking to see what is ONE key lesson we can all learn from each piece of work!

Johnson Ting is a concept artist who creates concept art for AAA games and films worldwide - including titles such as Destiny 2, Call of Duty, Mortal Kombat, Valorant and more. This is a story of how he got there, from a small town in East Malaysia.

Riot's latest music video to promote Valorant Champions 2023 hit all the right notes. We can all learn from it. And here are 5 things brands can learn about how to connect with the gaming and esports audience.

G2 and Ralph Lauren dropped their latest collection, a limited edition capsule which will be debuted by the G2 League of Legends team in the LEC Summer Playoffs.

This work by Leo Burnett Manila helped McDonald's connect with gaming culture in an authentic and powerful way - across almost every possible game. Find out how they did it.

In 2020, Burger King sponsored Stevenage - the lowest ranked team in the entire English Football scene. But they did it with a genius reason in mind - knowing it would let them get their logo on Messi, Ronaldo and more. For a tiny fraction of the price. Read on to find out how they did it.

How does a New York based brand known for creating loving moments break into the gaming industry?

This is an awesome case study that shows how ANY brand is capable of making their way into gaming culture. It's simply a matter of finding your right to play.

Learn more about how Heinz turned the release of a new Call of Duty map into a chance to create a new snacking occasion in gaming, as well as create an authentic connection with gamers by helping them do what 80% of them love to do - eat while gaming.